OrthoFX Clear Aligners
The following is my work as Lead Visual & UIUX Designer. This involved designing and leading a team of designers involved in Graphic, Digital, Visual, Marketing, and Product (UIUX) design.
My packaging design and photography was featured with OrthoFX in the San Francisco Business Times and Signal Fire Venture Capital blog.
OrthoFX is a health and wellness tech startup based in Silicon Valley (Series A, Venture-backed).
Founded by previous Invisalign executives including the key scientist of the first ever clear aligner.
Focuses on strengthening the doctor-patient relationship and the clear aligner treatment journey with the patient/consumer in mind.
Responsive Web Design
OrthoFX allows their patients to view an instant preview of what their future smile will look like after treatment.
Packaging Design features
Product Photography by Melanie Riccardi
Digital Ad Design
Email Campaign Design
Print Designs
Packaging Design - Retainers Welcoming
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Outside Box
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Inside Box
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Packaging Insert
Social Proof with Packaging Design
OrthoFX
Branding / Creative Direction: Fortnight Collective Agency
Designers: Andrea De Luca, Vicky Vo, Curtis Ying, Andrew Lucido
Studio Product Photography: Melanie Riccardi
My role:
2020-2021 - Lead, Visual & UIUX Designer
2019-2020 - Visual & UIUX Designer